Create the Brand identity, packaging, online store and other collaterals for Gibson Shield, a brand that offers a collection of the best nanotechnology-based ceramic coatings on the market. Designed to improve the look and extend the life of the car, all products are tested to racing industry standards.
The logotype features a unique typography. The custom letterforms were created based on the structure and shapes of motorsport racing tracks. The overall visual style was developed to portray an innovative yet timeless look and feel, based on a combination of a minimalist aesthetic with a pragmatic approach.