Cabanas Beach Restaurant

Give the beach restaurant a simple, effective and appealing visual identity, that clearly conveys an upscale casual environment, reflecting quality and modernity.

To create a distinct and unique identity, an original wordmark for the word Cabanas was designed. This wordmark refers to the environment, location and concepts associated with the restaurant — beach, sea, sun, etc. The beach restaurant designation appears interconnected through a vertical line, a subjective reference to an anchor — a symbol of attachment and loyalty. As a support of the identity, a watercolour striped pattern was created — an allusion to the ancient beach awnings and water. This element enhances the vintage references and counterbalances the modernity of wordmark.

Cabanas Beach Restaurant — Portugal

June 1, 2015

Art Direction, Brand Identity, Design